26 Jan 2018 - 2:25
Chocolate, Coffee and Tea Festival begins with fanfare
By Amna Pervaiz Rao / The Peninsula
DOHA: Chocolate, Coffee and Tea Festival began yesterday with more than fifty stalls, trucks and carts offering varieties of tea, coffee and chocolates at Hotel Park.
The 10-day long festival will run until February 3 and is being organised by Four and One, a leading business agency, and it brings together more than 40 exhibitors, who will be displaying and providing free tasting of their finest chocolates, tea and coffee while introducing the latest award winning technological products. The opening ceremony was attended by Qatar Tourism Authority Director of Exhibitions, Ahmed Al Obaidli; Australian Ambassador to Qatar, Axel Wabenhorst; Four and One Chairman Omran Al Sherawi, Four and One Chief Executive Officer Fernando De Guama; and other dignitaries.
While inaugurating the festival, SNS Chief Executive Officer Saleh Al Eida urged organisers to make the event an annual celebration with a focal point for culture, business and tourism.
Talking to The Peninsula, Fernando De Guama said: “Chocolate, Tea and Coffee is a lifestyle for all of us, we have these three things on daily basis. There is a lot of local creativity in Doha, we are here to give them an opportunity to showcase their ideas for next nine days. We have total of forty-five exhibitors here today, we are expecting many people to come and enjoy their favorite combination and relish the exclusive taste.”
The opening night attracted well over 5,000 people and featured different live presentations and classical performances as well as a painting competition hosted by renowned Qatari Fahad al Maadeed.
Thousands of coffee, tea and chocolate enthusiasts thronged to the venue to sense of taste of mouth-watering chocolates with hot tea and coffee.
“I am feeling extremely excited to participate in this festival, as Ever-Green organics (the only vegan Café in Qatar). We will be offering healthy alternatives to chocolate, coffee and tea. We look forward to such festivals that bring more liveliness to the community,” said Ghanim Al Sulaiti, Founder of Ever Green Oganics.
Coffee trucks and carts are also participating in the festival. At Tamrcafe cart, the owner of said: “I created this coffee from the seeds of dates which is caffeine free. I have made two types of coffees , one created by the seeds of dates and the other is combination of Arabic coffee. I have recently come up with this business idea, I hope everyone in country loves this.”
Bedaya Center has given an opportunity to new entrepreneurs to display their brand-new ideas at Festival.
Omran Al Sherawi said, “We are delighted to organise the festival which is the first of its kind in Qatar. The festival marks the beginning of a long story in the development of the industry in the country. CTC Festival will not only create more awareness about the beverages but also help to introduce new variants to the delights of consumers in the country.”
Fernando De Guama said, “Qatar is known for its fine taste in tea, chocolate and coffee and bringing together the calibre of exhibitors at the festival showcases the extent of the importance of such an event. For 10 days, attendees will have the opportunity of sampling some of the best brands while at the same time enjoy the best of interactive entertainment.
There will be ongoing live entertainment, bloggers lounge, and various competitions involving professionals and members of the public,” he added. The entry-free festival opens each day from 5.00pm – 12 midnight.