17 May 2018 - 0:00
QFC launches CSR & social investment strategy
DOHA: The Qatar Financial Centre, one of the world’s leading and fastest growing business and financial centrelaunched its CSR & Social Investment strategy; “United for Good”.
The strategy aims to ensure global and sustainable best CSR practices that advocate tangible and positive change in the community byfocusing on two core pillars -youth &education and community development.QFC has planned a number of different initiatives under each pillar engaging different stakeholders.
Commenting on the launch, Yousef Fakhroo (pictured), Chief Marketing and Corporate Communications Officer, QFC Authority, stated: “At the QFC, we have always valued the importance of working towards building a stronger and healthier community, and believe that business is most successful when its purpose directly translates into the well-being of the wider society. We are therefore very excited to launch ‘United for Good’, which willpositively guide our CSR efforts moving forward.”
He continued: “CSR has always been at the heart of the QFC, andwe aim to continue to spearhead sustainable and socially-conscious programmes that share the QFC’s passionforpositive change.”
QFC has already activated a number of successful initiatives under ‘United for Good’ including partnering with Save the Dream to launch the first full-fledged blind football game in Qatar and launching Global Money Week for the second time in Qatar which is a week of workshops aimed at enhancing the children’s financial education, and finally partnering with CFA society in Doha to introduce the first CFA Global Financial Competition for university students in Qatar.
QFC recently announced the activation of Busmah, its first employee community engagement and volunteering programme. Under Busmah, QFC employees are encouraged to volunteerin monthly CSR initiatives that show goodwill and impart valuable knowledge to the whole community. So far, QFC and its employees have been involved in a number of effective initiatives under Busmah including celebrating senior citizens through a visit to Ehsan Elderly Centre, engaging orphan children from Qatar Orphan Foundation, Dreama, in an emotionally enriching fun day out, lifting children’s spirits with gifts and mascots on a visit to Hamad Children Hospital
Ward and finally planting QFC’s first seeds in the gardens of Msheireb Downtown Doha, in celebration of World Planting Day.
The Qatar Financial Centre’s (QFC) Corporate Social Responsibility (CSR) programmme underscores its commitment to its ethical, social and environmental responsibilities. One of the CSR’s main pillars at QFC is community development that entails focusing on the inclusion of all members of society.QFC’s CSR and social investment strategy also focuses on youth and education to help build a new generation of leaders.