15 Nov 2017 - 0:40
Hassad hands over food supply task to private sector
Hassad, Qatar’s premier investor in food and agri-business sectors announced the handover of the food supply mission to the private sector, and the arrival of the company’s last shipment.
Since the start of the blockade until the arrival of Hassad’s final shipment, the company supplied significant quantities of strategic products to the local market, via air freight on a daily basis, and through land-sea routes. Hassad also played a major role in opening a new land-sea route from Turkey and Azerbaijan though Bushehr port in Iran.
The amounts of strategic products supplied by Hassad were always in line with the local market needs. The company supplied poultry products, milk, dairy products, table eggs, fresh vegetables and fruits, juices and many other products that were needed for local market consumption.
With the commencement of the fourth week of the blockade, Hassad coordinated with the private sector companies, to gradually handover the food supply mission entirely to them.
On this occasion, Mohamed bin Badr Al Sadah (pictured), Hassad CEO, said: “On the first day of the blockade, Hassad was tasked with supplying the local market with the needed strategic products, without any shortages, and in a tight timeframe”.
“To provide the local market with a steady supply of high quality products, we immediately started coordinating with a number of friendly countries. Our first shipment arrived to Qatar on 6th of June, following that day, Hassad supplied the local market with shipments via air freight daily, and through sea, land-sea routes. During peak days Hassad supplied the local market with more than 1000 tons of fresh vegetables and dairy products on a daily basis” Al Sadah added. Al Sadah also noted that starting the fourth week of the blockade, Hassad coordinated with the private sector companies, to gradually handover the food supply mission entirely to them, “The transition was successfully coordinated and completed, currently the private sector is providing the local market with all the needed products without any shortages”.
To ensure products are delivered to the consumers in a timely manner, Hassad developed a robust distribution system that worked on 24/7 basis to ensure availability at retail outlets, especially during in the holy month of Ramadan. The distribution team managed to supply more than 40 deliveries of milk, dairy products and juices per day to large supermarket chains, in addition to other distribution deliveries to around 1000 small stores spread across Doha.
Hassad CEO concluded” It’s time for us to resume our investments’ plans, and continue to manage our local and international investments, which aims to support the Qatari local economy”.
The range of high quality products supplied by Hassad to the local market were supplied from more than 10 countries like: Turkey, Kuwait, Iran, Azerbaijan, Oman, Lebanon and other.
Established in 2008, Qatar’s premier investor in the food and agri-business sectors, Hassad Food has adopted a state of the art investment model that mainly focused on investing globally in viable prospects to support Qatar and the region’s food requirements.