13 Nov 2017 - 11:16
YOU by Skechers footwear collection unveiled
“YOU by Skechers”—a dynamic new collection from lifestyle and performance footwear leader Skechers—launches in exclusive Skechers stores across the GCC.
Designed with a foundation in health and wellness, YOU by Skechers is for the young woman who wants to go from the office to the yoga studio to dinner in comfort and style.
“The YOU collection is an exciting crossover between our lifestyle lines and performance, and really speaks to the way the modern, busy woman is living her life,” said Kathy Kartalis, senior vice-president of global product at Skechers.
“This unique evolution for Skechers utilises the best technologies and innovations from our Performance division and leverages that into a new collection that meets the lifestyle and wellness needs of the self-aware woman searching for more balance in her life.”
“We’ve seen an explosion in the desire for lightweight wellness footwear in the athleisure marketplace,” added Michael Greenberg, president of Skechers.
“YOU by Skechers gives us the perfect opportunity to fuse the best aspects of both our performance and lifestyle experience to meet that need. We expect this versatile collection to resonate strongly with active women across multiple demographics.”