Range Rover Velar debuts at Alfardan showrooms
An exterior view of Range Rover Velar which is available exclusively at Alfardan Premier Motors showrooms across Qatar.

 08 Oct 2017 - 12:47

Range Rover Velar debuts at Alfardan showrooms

The Peninsula

Alfardan Premier Motors Co, the exclusive retailer of Land Rover in Qatar, has announced the arrival of the new Range Rover Velar in its showrooms.

Offering a combination of luxury, refinement and all terrain capability at levels never before seen in the mid-size luxury SUV segment, Velar’s styling displays an elegant simplicity. This visually reductive approach to its design is complemented by pioneering consumer technology and a wide choice of engine and trim options.

Rabih Ataya, General Manager for Alfardan Premier Motors said: “We are hugely excited about the arrival of the Range Rover Velar here in our showrooms and believe it will appeal greatly to our discerning customers. We know that the typical Range Rover driver wants cutting-edge modernity but that they value the brand’s heritage and its impeccable bloodlines.”

Yann Thepaut, Regional Business Manager for Jaguar Land Rover MENA added:“These are exciting times for everyone associated with the Land Rover brand as we see the Range Rover Velar making an instant impact in the luxury SUV segment. We have seen a surge in demand for and interest for our Range Rover Velar, a vehicle we envisaged occupying the white space between the Range Rover Evoque and Range Rover Sport and it’s doing so with a combination of presence, panache and pure driving pleasure.”

Velar’s designers started with a clean sheet using Jaguar Land Rover’s Lightweight Aluminium Architecture. The result of their efforts is a vehicle which is the standout design in its class, with powerful, taut surfaces and a stunning silhouette further enhanced by its large alloy wheels, particularly the range of 22-inch designs.  The reductive theme continues in the interior where the number of switches is kept to an absolute minimum, creating an elegant, clutter-free inner sanctum, the centrepiece of which is the new Touch Pro Duo infotainment system. 

Velar benefits from a sophisticated all-wheel drive system paired with four-corner air suspension and a suite of traction technologies which combine to deliver world-class all-terrain capability. The engines range from a frugal ingenium 2.0 litre 4-cylinder 250PS turbocharged petrol to a 3.0 litre V6 380PS supercharged petrol powerplant that enables the Velar to reach 100km/h from a standing start in just 5.7 seconds.

 

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